Welcome to Isaac Mewton

For every action a cat takes, there is an equal and opposite human reaction — usually confusion, followed by a hasty Google search.

Why does your cat knock things off tables? Why do they stare at walls? Why do they choose the one spot on your laptop keyboard that opens seventeen browser tabs?

Science has answers. Not always satisfying ones, but answers nonetheless.

What you’ll find here

Evidence-based cat care. Behavior explained through biology and ethology, not folk wisdom. Health guides grounded in veterinary science. And the occasional deep dive into the genuinely fascinating evolutionary history of the animal sleeping on your keyboard right now.

The approach

Cats are not mysterious. They’re just operating on different priorities than you are. Once you understand what those priorities are — territory, routine, prey drive, thermal comfort — their behavior makes perfect sense.

We take cats seriously here. Even when they’re being ridiculous.

More coming soon.